...but what is it advertising?

Jon and I walked in to town to get some food and try to get some free wifi from BT Openzone (or closedzone as I am now calling it after past experiences at conferences, even one inside BT HQ in London).

On the way in we spotted this plane circling over the city dragging a sign saying "WE LOVE DIGITAL". My question is what is it advertising? We think it is either the Digital nightclub, the Digital TV switch-over that will be happening here in 2012, or the new(ish) Newcaslte wide BT Openzone (that covers some of Newcastle, and is not exactly affordable).

Anyone actually know, or have any other ideas?

5 views and 0 responses